The redesign of the site took place in the summer of 2022. The first order of business was to condense and consolidate the navigation items to the bare essentials. They had a myriad of items jumbled together. I worked with their team to determine what could stay, go, and be added more cohesively.

I suggested adding a "Quick Links" button to showcase more prominent items that was quickly approved. I also suggested a “Find a Surgeon” button on the top utility nav to link to their public-facing site (myoms.org) and changed to show other members when the user is logged in.

Process

1. I start each process by researching the competitors in that specific industry. It helps give insight into what others are doing and how I can improve and adapt to my client's needs.
2. The next step is to set up wireframes in place of content to help visualize the site's flow. I typically set up three and go back to the client to present the three mockups. It gives options and the ability to mix and match parts that they may like from one design to the other.
3. The final step before I can start building is to review the options with the client. This stage has back and forth with any edits they may want. Once they’re happy, I can start the development.

The marketing agency that worked on their new site handed off a project that was completely unfinished, with custom features that were broken. Only a portion of the content of their old site was moved over as well.

They brought me on in April 2024 to fix the features, migrate all the content over, make design changes, and create systems for their team to easily add content.

Hosting

WP Engine is being used for hosting. It provides excellent performance, fantastic customer support, and a user-friendly control panel.

Platform

The agency used WordPress, so I was locked into using it. I am very familiar with the ecosystem and was comfortable making the necessary changes to fix issues that arose during my contract.

Page Builder

Kadence was already in place as the page builder. It was my first time working with it and learned all aspects of it.

Custom Theme

The agency created a custom theme to work with AAOMS’s membership platform, Personify. In the theme, many features didn’t work and needed to be fixed. I worked extensively with the PHP files to test and repair the code.

Posts/Custom Posts & WP Taxonomy

Posts are the basic individual pieces of content on a site. Default taxonomies in WP consist of categories and tags. These two are the basis of having the AAOMS team easily add content and go to the proper places on the front end. I had to create custom posts and categories to ensure things were properly organized on the dashboard.

ACF (Advanced Custom Fields)

ACF is a powerful plugin that helps create custom fields that can be built on the back end and will show up on the front end.