Design I Development I Photography
Overview
Blanca Estella is an artist from Chicago, IL. As the quality of her skills improved over time, more people noticed and inquired about her work. Requesting a portfolio website to showcase her best work, but also offer them for sale as well. To truly showcase her incredible work, higher quality photos were needed with a photo shoot of all her paintings Along with the website, business cards, exhibition flyers, and shipping materials were also requested.
View Project
Built For All Devices
With 50% of all web traffic coming from mobile devices, it's necessary to have a responsive website that is consistent across devices. Sites not optimized for mobile can cause frustration to the user and make them to leave entirely. Creating a seamless transition between devices allows the user experience consistent throughout desktop, laptop, tablet, and phone.
Catamaran
Headings
Roboto Condensed
Navigation
Work Sans
Body Text
Design
Having little to work with, starting from the ground up to create a brand for the artist went underway. A simple, yet elegant logotype was chosen. The vision was to create a modern and elegant site that put her artwork front and center. A recurring color in her work was the dark red on the lips of her portraits, so that was selected as her primary color.
Development
Building from scratch gave the opportunity to learn core concepts of HTML5 & CSS3 more in-depth. Having a better understanding helps working with frameworks and already existing code. Troubleshooting errors also provided problem solving skills that help to debug faster.
CSS Flexbox Layout
With full browser support, flexbox was used to develop the layout. It provides a simplistic way to build the structure as opposed to floats.
Snipcart Ecommerce
Snipcart was used for the e-commerce needs.
Plugins
Code plugins help accelerate the development process to get the website live at a much quicker pace.